Author Archives: Wayne Mac Namara

About Wayne Mac Namara

Entrepreneur and inspiring speaker, always put my family first and make sure I am the hardest working person in my industry. Developing a culture of work ethic and living our passion daily is within our control. I have no time for ivory tower leadership and will always be on the front lines of helping the newest person see their full potential.

Servant Leadership at its Best

In life there are so many people who we come in contact with and they play some role in influencing us in a positive or negative way. This past weekend we have seen why so many people follow and trust Orrin and Laurie Woodward. This couple defines servant leadership. From the time we all entered the Woodward’s 9-Acre property on the beautiful coast of St. Lucie Bay Florida, to the time we all left was nothing short of spectacular. As a group of hungry Canadians, we were inspired to come home and serve even more than we have in the past. To watch the Woodward’s serve the whole day, teaching, inspiring, loving on their teams.

Their property, cars, and yacht were all breath taking and stunning, but the most impactful event from the weekend were the people sharing their dreams and goals amongst each other at the “Gazeebinar.” Having Orrin sharing his thoughts and vision for LIFE and hearing Claude talk about the difference we can all make. Watching and hearing grown men share their inner dreams, goals, and struggles strengthen a team. Orrin said when you try to break one pencil with your hands, no problem, but when your start griping a lot of pencils together eventually they become unbreakable even with all your strength. Building communities of people who share a common vision and purpose is much like the pencil example, strength is in numbers.

Raylene said the best part of the day was Laurie and Lana sharing with all the women at the patio table. It was an amazing couple of hours of loving, information, and valuable nuggets to help any woman move forward in all areas of life. Their amazing ways to serve, answer questions, and share stories was incredible. Lana lead the conversation asking important questions that we all needed to hear the answer to, to help with our thinking and our feelings.

To think and know that this amazing couple started out in the community building industry just like we did is so inspiring. Their exceptional rise to the top of the community building industry is by no accident. They are hungry to learn and grow personally even after all their personal success.

I read an article on Phil Jackson and a reporter asked him, “How do you keep your players so motivated to win?” Jackson response was, “When you have the greatest basketball player in the world, out work daily every other player on the team, it’s easy to motivate them, they have the best possible teacher. It’s easy for me.” This example is how I view Orrin and Laurie Woodward, when you have the greatest community builder in the industry out work, out think, out read, out serve, almost all if not all on their team, it’s easy to see why so many are inspired around the Woodward’s to do more personally.

We also would like to personally thank Claude and Lana Hamilton for being such amazing leaders, always out front and believing in us all. Being a great example to follow in this industry, and making this weekend possible for so many.  Check out this video of Claude in action and how amazing he really is: Claude Hamilton – What Voice are you Listening to?

Thank you to the Woodward’s for graciously opening their home and hearts to us all. This experience will be remembered and treasured forever.

Click on the picture of the car to view a short video of Scott Staley, Raylene, Orrin and I in Orrin’s beast of a car, a convertible challenger.

Here are some awesome pictures of our weekend at the Woodward’s.

Enjoy and God bless,



Posted by on April 4, 2012 in closing


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LIFE Explosion in Ontario Canada

Some people ask if this will work? Saturday March 10, 2012 at the LIFE/TEAM seminar there were:
  • many new Team 10’s and Team 25’s and Turbo 10’s
  • 17 New Turbo 25’s
  • 2 New Turbo 50’s
  • 3 New Turbo 100’s
  • 1 New Round Table Member

… I think its working extremely well. Doubled our numbers!!!

Congratulations to all the winners of Operation Advance, Raylene and I are very proud of each and every one of you. Your passion, commitment, and perseverance was outstanding. To all those that ran hard and came up short – Congratulations on your valiant effort, know that your that much closer to your next goal. Although not everyone will cross stage and be recognized, know that your efforts did not go unnoticed and everyone that was there played a huge part in the success of this seminar.

Setting goals and striving for them wasn’t the difficult part for us, it was the frustration of coming up short each time we set the goal. Our mentors, Claude and Lana Hamilton have helped us PDCA (plan, do check, and adjust) and course correct our actions and attitudes toward the process. What I have learned about goal setting is that at least with a goal out in front of me, even if I happen to fall short, I have learned lessons along the way and I am that much further ahead then if I hadn’t set the goal or ran for it at all. We’ve all heard “If you don’t have a goal, you will hit it with amazing accuracy.”  In our experience with building communities, we have only ever hit 7 of our goals the first time we set them, but every experience has been life changing whether we hit them or not, and has taught us many lessons in moving forward, with resetting, re-framing and running even harder the next time.

As Winston Churchill said, “Never give in, never, never – in nothing, great or small, large or petty – never give in except to convictions of honour and good sense”

“Sacrifice is nothing more than the production of sacred things.” Claude Hamilton

Congratulations to all the teams that were involved with making Aylmer Ontario a great success!!!

God bless,



Posted by on March 27, 2012 in Leadership


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Claude and Lana Hamilton – LIFE Founders

Here is an article in a series from Orrin Woodward’s leadership blog about the founders of LIFE.

This spotlight of LIFE Founders is on Claude and Lana Hamilton. We have known Claude and Lana personally for 9 years now, and they have been such an inspiration in our lives. They have shown us not only through mentorship and guidance on how to achieve our goals and dreams, but also through being an example day in and day out for us to follow. They have become some of our best friends throughout our journey. We truly appricate them, and we are not surprised by all of their succesess, because they have such servant hearts.


God Bless, Wayne

Featured Life Founders are Claude and Lana Hamilton. The Hamilton’s home is one of the largest in their Canadian province, which isn’t shocking to me since they have one of the largest dreams in the province also. Neither Claude nor Lana come from wealth, so how did this young couple achieve so much with so little? Simply put, they joined a leadership community, learned principles that allowed them to rise to their potential, and acted upon it.

Both of them started in the Canadian military. Lana in the Navy and Claude in the Great White North’s equivalent to the Navy Seal program. With little money, no connections, and no plans, the Hamilton’s joined networking where they promptly struggled for years. In fact, the miracle of their first five years in business is that they didn’t quit. With little outward success to show for years of relentless effort, only huge dreamers like the Hamilton’s would have continued to hold out hope. This hope, however, was the key to their future success and was not held onto in vane.

After missing numerous leadership conventions, since they were convened on the other side of Canada and the Hamilton’s had no money, Claude did the unthinkable. With Lana serving at sea, Claude, hungry to learn the proper leadership mindset, hitchhiked across Canada, attending his first-ever conference. This may sound crazy to some, but the Hamilton’s lifestyle today is also crazy. Great achievements come with great sacrifice, period! Indeed, the higher the mountain, the harder the climb. Claude and Lana vowed to climb to the top.

I met Claude when his organization joined forces with TEAM in 2006. He had already accomplished great successes in community building before I met him. In fact, his huge dreams, drive, and determination were evident to me immediately. Later, I would also witness first-hand his character, courage, and convictions. As Claude is a voracious student, we quickly teamed up and his business began to surge ahead even further.

In late 2007, when legal disputes arose with our former supplier, Claude and Lana displayed their true valor. With many choosing to hide out, fearful of drawing attention to themselves and falling into litigation, the Hamilton’s charged to the front, leading their teams to fast growth. Even when the TEAM income and numbers dropped precipitously in 2008, the Hamilton’s never wavered on their core belief in the community’s right to freedom.

In early 2009, the Hamilton’s defining moment arrived. The Hamilton’s were offered peace and an end to all litigation. However, they quickly refused the offer. Why do you ask? Because as part of the settlement offer, Claude and Lana would have to separate permanently from TEAM, choosing peace over their principles. This Faustian bargain was not even considered by the principle-centered couple. They knew that the best opportunity for their team to win involved staying with TEAM, even if it meant increased personal hardships and severed friendships. In other words, they kept themselves in harms way in order to ensure the best opportunity for their community. This type of sacrificial leadership is extremely rare today, making Claude and Lana Hamilton modern-day heroes and admired by all who know their story.

Thankfully, in late 2010, all legal disputes were settled and the TEAM finally was free to pursue its destiny. The Hamilton’s are Founders of LIFE because they are leaders of character who have proven their mettle on the front lines, not hiding out in the foxholes. Anyone can talk about character, but living it when it counts is what matters. Claude and Lana live their principles daily.

On another note, on top of leading one of the fastest growing teams with the TEAM, Claude also volunteered to be the PC leader over the TEAM events department. In this role, he has greatly improved the quality and profitability of the opens, seminars, and major functions. I cannot imagine the TEAM’s turnaround without the endless hours sacrificially invested by Claude for the benefit of us all.

Laurie and I want to personally thank our good friends and LIFE Founders Claude and Lana Hamilton. It’s because you are who you are that makes LIFE what it is and what it’s going to be. Sincerely, Orrin Woodward


Posted by on January 16, 2012 in Leadership


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Attitude is the Difference

Have you ever wondered why some people just always seem upbeat and vibrant about life?

Have you ever said to yourself that this person just does not have my situations?

Have you thought that maybe they were born with the ability to always stay positive?

I did, for many years I thought something must be was wrong with people who always seemed happy and joyful about their situations, they must be pretending. In my younger years, I always looked at things in life as fun and on the bright side, but as I got older and the responsibilities started piling up, I could not find that something that I was passionate about and that could keep that positive outlook on life. I believed it was circumstances that made me have a positive or negative outlook; I was always looking for an outside event or person to make me happy.

I want to share with you that you can have a positive attitude. It is simply a choice. It may not always be easy, but the greatest minds in the world agree that it is not what happens to you that matters, but how you respond to what happens to you.

Today I have used sources from Top Leadership GuruOrrin Woodward, especially his new book Resolved, as well as other books, online sources, and mentorship from co-founder of LIFE, Claude Hamilton.

Orrin Woodward states in his book Resolved, I Resolve to have a positive attitude in an all situations. Failure in life is not from outside events, but the inside story a person tells himself.

Winners and non-winners receive the same stimulus, but choose to interpret and respond to the events differently.

As an old Native American Cherokee legend states:

An old Cherokee is teaching his grandson about life. “A fight is going on inside of me.” he said to the boy “it is a terrible fight and it is between two wolves. One is evil – he is angry, envy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.” He continued “The other is good – he is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith. The same fight is going on inside of you and inside every other person too.” The grandson thought about it for a minute and them asked his grandfather, “Which wolf will win?” the old Cherokee simply replied, “The one you feed.”

Just like those two wolves, we have a negative voice and a positive voice in our heads, many times the negative one screams at you while the positive one is a faint whisper. The difference between a positive and a negative person is not determined by his circumstances, but by which voice he chooses to listen to.

William James said, “Man can change his life simply by changing his attitude.”

Ralph Waldo Emerson said, “You are today where your thoughts have brought you. You will be tomorrow where your thoughts take you.”

Norman Vincent Peales states, “Attitudes are more important than facts.”

In the 1970’s, The Andrew Carnegie foundation funded the largest research study ever done to determine what makes a successful individual. They surveyed more than 300,000 people in four different employment sectors. Their findings speak for themselves. It was found that:

1. 7% of your success is determined by the knowledge you have

2. 12% of our success is determined by the skill you possess

3. 81% was determined by your ATTITUDE

John Wooden taught these principles relating to attitude: never whine, never complain, or never make excuses.

Achievement orientated people will not associate for long with a negative voice, either their own or others.

Winners have an attitude that they will until, not accepting excuses from themselves.

The voice that a person chooses to listen to determines the fruit that he produces in life.

I encourage you to choose wisely.

Will you decide to consciously feed your positive voice while deliberately starving your negative one.

Zig Ziglar says: “Your attitude, not your aptitude, determines your altitude.”

God Bless,

Wayne MacNamara


Posted by on January 10, 2012 in Leadership


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Are you leading yourself in all 8 areas of LIFE? What about Fitness?

With so many of us striving to become better in LIFE, many times you hear “I don’t have enough time to work out and get into shape”. Many years ago I started a quest to see what my body could do under high physical demands of competitive bodybuilding and strength training.

Me waiting to go onstage for my first Bodybuilding Competition

I do not want anyone to think I have all the answers to Fitness, although I do remember what it felt like to shed pounds, gain lean muscle and hit a level of fitness that I first thought was unattainable. My challenge and question to myself and to all of you is…

Who will start their lifestyle change to become a more physically fit person in 2012?

As I discuss some of the key things I have done in the past (and are currently doing again), I want you to know I have attained a lot of this information from magazines, books, DVDs and online from sources that are the best in the field and with the results I wanted.

Let’s begin by stating only 25% of adults in North America participate in vigorous exercise 3 or more times a week. Almost 75% of adults are overweight or obese!!!!  Obese people have a 10-15% increase in premature deaths from all major health issues. The majority of deaths are attributed to some sort of cardiovascular disease. Many health professionals today attribute cancer, diabetes and mental health issues, such as depression, to deficiencies in fitness and well being.

The only true way to achieve a healthy and fit lifestyle is to make necessary changes to our everyday life, in these 3 key areas:

There are 7 key components within these three areas to focus on in order to achieve overall good health, fitness, and well being:

1/ Cardiovascular/Aerobic Conditioning

2/ Strength Training and Muscular Development

3/ Core Stability

4/ Stretching

5/ Nutrition and Supplementation

6/ Mental Rest and Relaxation

7/ Sleep

It’s very easy to write these seven components down on paper, however it is not always easy for me to stay focused on the reason why I’m doing it. There are many daily distractions that can keep me from following these components. My biggest reasons for wanting to improve my overall health are for my wife, family and friends and wanting to be able to fully enjoy every moment with them.

Muhammad Ali hated every minute of training but said to himself “Don’t quit. Suffer now and live the rest of your life as a champion.”

Remember, when things seem difficult or even impossible, that is the time to cement your commitment, because there is NO substitute for perseverance.

The human body is designed to be vital, robust, active and brimming with physicality. That urge to run, fly, swim and simply do, is part of the joy of being human. Health is not ours if we don’t respect it. Robert Kennedy said “ask yourself this, would you sell any part of your body (leg) or (arm) for money? Of course not!! The greatest possession we have is our bodies, so let’s take care of it.”

In order to build that lean body we have always wanted you will have to dedicate yourself to training and eating proper nutrition. Motivation is that significant element we must have in order to push through everyday good or bad.

Motivation check list:

1/ Set your goal – Immediate short term and long term. Create a dream board to help you visualize yourself.

2/ Record your work – Photos show changes. Writing is Validating.

3/ Celebrate the small stuff – Small results equals small reward.

4/ Celebrate the big stuff – Goals met equals big reward.

The process of being overweight and unhealthy took sometime. In many cases like mine years and years of poor eating habits and lack of exercise helped me get this way. Be patient and let little changes add up to big changes.  Eating smaller portions, multiple times a day is key to weight loss. Two thirds of our body is water, drink a lot of water daily. Active people should try to drink 2 to 3 liters a day.

We all have 24 hrs in a day, 8760 hrs a year. Winners and losers both live their lives day in and day out, the difference between success and failure and between having the quality of life you want and settling for less than you deserve, lies in the choices you make in your daily habits.

Together we can strive for better overall health and well being.

Hope this helps on our journey together!!

Wayne MacNamara


Posted by on January 2, 2012 in closing


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Entitlement vs Performance in LIFE

In TEAM and LIFE, Orrin Woodward along with the founders of LIFE, have created a culture that rewards performance. So many people have become unwilling to strive for excellence. Today, it’s almost as important for people to get rewarded just for participating versus learning the truth that in life the performers get rewarded.

Some examples of Entitlement Thinking are:

1) I have witnessed kids playing sports and their parents not keeping score of the game. They want to reward every kid equally for just being on the team instead of rewarding the performers on the field. Where will these parents be when their children are in a real life scenario like a job interview and their child doesn’t get picked for the job, nor a reward for showing up. Teach the kids to strive for excellence now and they will later. Teach them the difference between succeeding and failing, let them feel that feeling of failure so they strive not to feel it again. I heard once, our job as adults if to raise responsible adults, not just happy children.

2) My wife Raylene, in her college classes witnessed young men and women asking their teachers how many points they would earn for just handing in their assignment. The scary thing is some professors would give marks for it. What message is that sending. Can you imagine saying to your boss “Hey can you pay me today just for showing up, regardless of my performance?”

Entitlement vs. Performing Behavior

  • Entitlement behavior says; I’m here, I’m alive, we are all equal, reward me the same as the performer. They believe luck plays the most important part of being a winner.
  • Performance behavior says; Can this be done? Is there someone who has done it that can help me? I will learn the skills needed to perform. I will practice over and over so NEVER lower the bar for me, if anything, raise the bar.

What I have learned in the LIFE community building industry is whenever I would reward a non-performer along with the performer, I usually lost both. When I rewarded the non-performer (cause of my feelings/emotions) they never would start Orrin Woodward’s P.D.C.A. (plan, do, check, adjust) process. They had no reason to strive to get better because I would reward their efforts no matter what. Now, because the performer saw me reward the non-performer he started to realize, why should I strive to become better if we both receive the same treatment. This behavior undermines the performer’s belief in themselves. I’m truly thankful today that my mentor/coach Claude Hamilton never done the work for me and never lowered the bar.

Claude has shown me through his example that a performer doesn’t need easy they just need possible!

God Bless,

Wayne Mac Namara


Posted by on November 15, 2011 in closing


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Association and Friendship

We naturally have friends that come and go as we grow up based on similar interests, school, single, married etc. As we get older a lot of times it’s our work environment that we have our closest friendships. When I started my LIFE journey it was the first time I thought about who my friends were based on the future I wanted.

One early morning, at a Leadership Conference in Fredericton NB, I asked my mentor Claude Hamilton, how do I tell some of my friends that their association is not a positive one ?

Claude explained to draw three circles like a target, an inner circle, middle circle, outer circle. What he said was the outside circle represented the public you, Wayne the welder, Wayne the ball player. The middle circle represented the personal you, the people who knew me best, friends/family/wife. The inner circle represented the private you, what you and your Lord knows about you. He explained that the further away these three circles are from each other the more stress you will feel in your life. For me personally, I was a different person in different environments which created a lot of stress. He said, the closer you bring these circles together the less stress you will have in your life.

I never had to tell any of my friends that we were growing apart, it just gradually happened, like it had so many times in the past. It’s a natural process of life to change association based on interests. When I started to grow personally and focus on my future, I started to associate with people who had the values and lifestyles I was looking for.

Today I live a blessed life because; I protected my time and who I associated with. You have probably heard if you hang out with bank robbers long enough you’ll probably rob a bank, or at least drive the get away car!!

Thank you Orrin Woodward and Claude Hamilton for creating an environment in LIFE for people to be able to have the courage to unlock their God-given passions.

You become who you associate with, choose wisely.

God bless, Wayne MacNamara


Posted by on November 3, 2011 in closing


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